As ECD on EE Social for 18 months at Boomerang London, I created dozens of campaigns and thousands of pieces of content. Here are some of my favourites.

EE x BAFTA

The Stage Is Yours

A nationwide casting call on the world’s largest stage: TikTok.
In partnership with BAFTA, "The Stage is Yours" competition invited aspiring actors to use TikTok's stitch feature to showcase their best villain portrayals, inspired by Michael Ward's role in Blue Story.

Results: 95 star-studded posts 🤩 // 79M TikTok views 🤳
// A feature film worth of entries 🎬

EE x The Euros

Passing the mic to real football fans 🎤

EE teamed up with (HP-like-the-sauce) Harry Pinero to hear stories of proud support throughout the Euros. We covered the length and breadth of the UK, talking to all sorts of fans, conjuring up a spirit of pride. We danced. We cried. We ate haggis and immediately regretted it. Then we topped it off with a trip to Wembley.

Results: 45 videos in 4 weeks 🥵 // 58M TikTok views 🤳
// 121K engagements 💬 // EE’s most successful Euros ⚽️

EE TV

Find the remote

To launch EE TV, we teamed up with Jamie Laing and hid remotes around the country at trending events like Edinburgh Fringe, Olympic Screenings and sold out concerts. The first to find him and say "the search is over" won £1,000 and a year of free EE TV.

Results: Over 22M views 🤳 // 39K social engagements 💬 // 200k ppl tuned in live 🔴

EE x Samsung Galaxy Ring

Explaining EE Value to my Nan

We teamed up with TikTok sensations @JessAndNorma to explain EE value in a fun and engaging way that’s easy for everyone to understand.

Results: Over 162M views 🤯 // 76K engagements 💬

EE x Google Pixel

Mint for Mint

For the launch of the mint green Google Pixel 8, we challenged creator, Rob Colfer to trade the phone for mints off random strangers.

Results: 164k organic views on TikTok 🤳 // AVG watch time of 18 seconds 👀

EE ONE

Presenting EE One

We tapped into the unhinged brilliance of #powerpointnights and teamed up with Holly Morris to create a presentation persuading her dad to switch to EE One. And to fund her hypothetical future wedding.

Results: 254k views on TikTok 🤳 // 6K organic likes 👍

EE x Samsung Galaxy Ring

The Perfect Sleep

For the launch of Samsung’s new Galaxy Ring, we challenged Zac Alsop to get a 100 sleep score, by any means necessary.

Results: 618k organic views on TikTok 🤳 // 19.2K likes 👍