Ocado
Life, Delivered
As ECD on Ocado social, I oversaw a major rebrand from
“There’s an Ocado just for you” into the great work you’ll see below.
A big idea
In a world of broken promises, Ocado delivers
Our social world is built on Ocado’s 99% order accuracy rate. We know Britain is a country in crisis. We also know our audience are busy juggling work, kids, relationships etc. So the least we can do is carry your bags.
Impact
Our content delivered
6M views across the 9 videos above, which were just some of the highlights.
Collaborated with Dazed Music at Glastonbury.
Demot O’Leary commented on our post, which wasn’t in the KPIs.
Oversaw Ocado’s most successful year to date on social as ECD.
CREDITS
Executive Creative Director: Ian Gambier
Creative Director: Nooruddean Choudry
Senior Creative: Naila Barrett
Senior Creative, Content: Adam Woolard
Head of Video Content: Theo Marlow
Creative, Community: Anthony Savva & Katie Seymour
Account Director: Madeline Miller & Alice Shorrick
Senior Account Manager: Jemma Jasmine
Managing Director: Lauren Sarginson