Sky
It’s a Flex
As ECD for @HelloSky on TikTok, I oversaw all strategy and creative 12 months. Sky was the second in an 8 pitch win streak I led for Fabric Social.
The Dream Brief
Inspire under 35s on TikTok to fall in love with Sky
Sky tapped me to help reach the “unreachable audience” of under 35s in the UK, many of who thought Sky was a “corporate Murdockian nightmare”. Ouch. So we got to work developing a new social proposition that give Sky their mojo back and tell under 35s that getting Sky is an act of self love. It’s not a nice to have. You need it. 🥰
Impact
Too many viral videos to count.
The 12 videos above racked up over 50M organic views 🤯
Created Sky’s most successful post ever, with 14.9M views and 2.5M likes 👍
Huge follower growth, espeically with under 35s.
Very happy clients.
CREDITS
Executive Creative Director: Ian Gambier
Associate Creative Director, Community: Andrew Mitham
Senior Creative, Content: Naila Barrett
Senior Creative, Content: Adam Woolard
Creative, Community: Mike Longworth
Account Director: Katie Gavriel
Creative Director: Claire Joines
Strategist: Mark Shpungin
Managing Director: Lauren Sarginson