Subway
Fresh, Your Way
As ECD on Subway UK & Ireland for 12 months, I led the winning pitch and oversaw hundreds of videos. Below is a selection of our most viral content.
The Dream Brief
“Spice up our FYP”
Subway had already made baby steps in the right direction on TikTok. Our challenge? Let’s make social the one place we do nothing by halves. We knew bland content has no place in the FYP. So let’s serve up content that’s hot, fresh, and dripping with sauce.
Impact
Explosive growth
🏆 Gold winner at Global Social Media Awards
📈 An overnight success: 10M organic views for the above 12 videos.
💬 Outbound Comment strategy delivered 775k likes on a single comment.
🌍 We won Subway Germany & Netherlands off the back of UK success.
CREDITS
Executive Creative Director: Ian Gambier
Creative Director: Charlie Foster
Senior Creative: Naila Barrett
Senior Creative, Content: Adam Woolard
Senior Creative, Content: James Ryan
Creative: Ryan Murray
Creative, Community: Seán Glynn
Account Director: Katie Gavriel
Account Manager: Teodora Costin
Strategist: Mark Shpungin
Managing Director: Lauren Sarginson